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[Chinese shoes Network - brand observation] August 7 afternoon, called "Asian night" Liu Xiang in the men's 110 meters hurdles preliminaries due to accidental fall, missed the cut in the news caused strong concern microblogging users, a large number users express regret and respect through microblogging. Behind this top by enormous pressure not only Liu Xiang, as well as its endorsement of the enterprise. Is passively waiting for the huge losses again fall accident may result trapeze come again, or take the decisive shot of crisis public relations, it is a key test of maturity of enterprises in brand building development on the road. This Nike classic public relations crisis. From Nike to domestic construction machinery industry, I think, in the face of crisis, engineering machinery enterprises can like Nike as perfect public relations? In the fierce competition in the market tide, a company in the arena as "night" in general, there are homeopathic, also adversity, there are brilliant, inevitably fall, the real competition, not just test you on the battlefield How brave, more often also test how you buck the trend? bury the hatchet, to turn things around. Look how Nike bury the hatchet As we all know, early in the 2008 Beijing Olympic Games, Liu Xiang had to retire because of injury, according to media estimate, Liu Xiang, the 2008 accident retire allow sponsors market losses of 30 billion yuan. Unfortunately, however, has not been out of the race trapeze businesses ruthless abandon, on the contrary, it became a good opportunity for all business competition crisis public relations capacity. Many companies have signed to play emotional card, Liu Xiang's position to understand the situation and will continue to work with Liu Xiang. Nike is the first time advertised word: "love the game, love spell on all pride, love it win another one back, love to give up everything; love glory, love frustration love sports, even if it breaks your heart." By Emotional Raiders prominent national hero image, and thus dilute the track performance, avoid business risks. 2012-year history of the picture was repeated, with the face of "night" falls again, in its endorsement of all the brands I do not know what to do, when the indecisive, the Nike again quick to react, expressing greetings to the trapeze, indicated The firm's future and "one of China's greatest athletes" to continue to cooperate. Some would say that Nike is silly it? Lesson, do not yet tasted enough of it? Why would consistently "follow" Liu Xiang, in fact, this is a wise move, Nike, in the face of crisis bring trapeze Nike reflects the loyalty and justice, the use of people on the trapeze charisma of admiration, shape their own good brand image. Some people say, "This Nike public relations, and Liu Xiang as if one spokesmen" person sword. "The long-term PR strategy and a complete public relations plans and rapid response mechanism, multi-channel marketing reach, are wo cheap jordans rthy of Chinese enterprises to learn." Faced with the crisis of construction machinery industry can reproduce "Nike public relations" As previously said, in the fierce market competition, we do not just try to run, but also to think about how to stand up after the fall, in order to run faster and farther. From the recently ignited "Komatsu quality gate" to the "Three Ones layoffs door" to "door in the UN General Assembly single question" How Not to mention the fact that, on these three from the "gate" incident of view, which worry Perhaps only this giant three taste deepest feelings. Of course, for a company in the long course of development, will inevitably encounter various obstacles, like a person, like in the growth process, we will encounter setbacks and difficulties. The face of doubts and criticism, we escape, hide, or brave, can be the perfect public relations crisis is a test of a corporate brand image-building measure to rise to a higher level. I think escape Ye Hao, hidden worth mentioning, that can brave face like Nike, soldiers to the breakwater to soil cover, sincere face better reflect a company's attitude and responsibility. Engaged in construction machinery industry as a media worker, we wish our engineering machinery enterprises in the future path of development can go more stable, faster, better, more courageous in the face of adversity, to better reflect our responsibility ! and served as the face of the crisis, construction machinery enterprises can do it "Nike public relations" (Chinese shoes Network - the most authoritative and most professional shoe Information Centre)?Nike KD 6 is the new version of the exposure! Nike KD 6 iconic shoes with leather making, and metal buckle. Vulcanized outsole collocation, make shoes showing a new sense of leisure. Unfortunately, this shoe has not been exposed to any specific information, love friends please pay attention to our follow-up reports. 0.jpg (84.58 KB, download number: 0) download attachments saved to the album 2014-3-17 16:47 upload Air Jordan 11 Retro IE Low shoes will officially return this year, will be the first appearance of the white leather cobalt cement burst crack around the collocation shoe body, details the blue "White/Cobalt" color. 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Today, in the wizards and Cavaliers competition, Singleton performed well, from CBA has been wearing AirJordan 11 is the crown of the audience. 2012-4-27 01:50 upload download attachment (138.48, KB) Singleton's "space slam" Air Jordan 11 today 2012-4-27 01:50 upload download attachment (195.62, KB) big Q, Richardson has faded out of our vision for a long time, in the magic accumulated countless shooters today, big Q can not get too many mobile phone will, but his feet on the Air Jordan 13, PE is still so eye-catching, 2012-4-27 01:50 upload download attachment (191.84, KB) Dante · Jones recently very scenery, frequently ten ball, this picture is so similar to him and Kobe, and his feet on Zoom KD 4 even more eye-catching than Durant himself. 2012-4-27 01:50 upload download attachment (214.26, KB) , Terrence, ·, Thomas,, Air, Jordan, 13, Flint, almost all dressed up this season. 2012-4-27 01:50 upload download attachment (212.81, KB) Cory · Breuer today was a great reward yibaka cap, but in the game he was wearing Crazy Light Low beautiful 2012〉 remember the black print shoes of Nike Roshe One? recently, Nike for the full tide of this paragraph brings white tones, the same multi tone print pattern, full of summer Feel... Which does love better? Black or white? Nike WMNS Roshe Run color: White / pattern number: 599432-113KNOTORYUS recently published a creative agency of Belgium Belgium Lockwood and Nike SB launched a skateboard shop joint cooperation projects. Lockwood founder Sven Aerts has always been a dream to be able to own their own Lockwood skateboard shoes, this can be teamed up with Nike to create SB, is undoubtedly a dream come true for many years. It is reported that this is also the first Nike in cooperation with the Belgian shops, an extraordinary honor and sale in the world. Lock x Nike SB will include the black and white models with limited, Lockwood Logo, was set to open on December 20th sale. Although more details also can make nothing of it but I believe, love skateboarding friends, certainly is a wonderful joint. The Air Jordan 11 Retro Low GS ??Citrus?? is set to return in 2015. The last time the Air Jordan 11 Retro Low GS ??Citrus?? released was back in April 14th, 2001. Advertisment This Air Jordan 11 Low will feature a similar color scheme as the original release and will come in sizes that will go from 3 ?C 9.5. The size system for GS models in 2015 will be available all the way up to sizes 9.5, but if the shoe is not a GS the size system will remain the same 3.5 ?C 7. That means that if you??re someone (mens sizes) who was unable to cop these back in 2001 and wear a smaller shoe size, then in 2015 you might have a chance to fit your foot into the newly released Air Jordan 11 Retro Low GS ??Citrus?? colorway. The shoe is fully dressed in a White and Citrus color scheme. Featuring an all-White smooth leather upper with Citrus accents on the tongue tag, back heel and translucent outsole. Air Jordan 11 Retro Low GS Citrus 2015 Release Date Check out the additional detailed photos of the kids?? Air Jordan 11 Low GS ??Citrus?? below that will be available in gradeschool to toddler sizes running up to a size 9.5Y on Saturday, June 20th, 2015 at select Jordan Brand retailers. The retail price tag is set at $120 USD. Let us know in the comments section if you??re happy to see these return in the new GS-size system and stay tuned to Sneaker Bar for further updates as they develop. Air Jordan 11 Low GS ??Citrus?? White/White-Citrus 580521-139 June 20, 2015 $120 RELATED: Air Jordan Release Dates Source: Titolo DOUBLE DOG and BRIDGE port brand recently launched a joint project series products, the first wave of single product to release hiking boots for the prototype URBAN OUTDOOR HIKER BOOTS, and invited the artist [] free play ADA personal outfit deduction. This kind of climbing boots with DOUBLE DOG washing technology and BRIDGE classic leopard tannins, material use, shoes material using BRIDGE leather cow suede, leather welt and collocation, refoot PVC. The color is black, camel two choices, priced at NT.3880 yuan. Via Nike Sportswear 2012 spring summer new DUNK HI GSRADICAL 2011 A/W UNRIVALED SNEAKER" comments on last article: Nike Sportswear, 2012 spring summer new DUNK HI GS next article: RADICAL 2011, A/W, UNRIVALED, SNEAKER" in order to celebrate the arrival of the ninth Born Free, Losangeles Street shop Blends once again teamed up with Vault by Vans, for this southern California motorcycle show to create a new pair of Sk8-Hi shoes. The continuation of design style last year Old Skool, now back to Sk8-Hi's deep blue shoes made of canvas and leather, and both sides of the red, white and blue leather Jazz Stripe is still a bright spot, with the tongue on the insole and joint Logo ornament also equipped with plaid on translucent bottom. Independence Day is approaching in July 4th, and the Sk8-Hi is also very American in its overall design. The new joint Sk8-Hi Blend Vault by Vans x will be on sale at the Born Free site this weekend, and will then land on Blends's official website in June 27th. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! 〈〉 ? Recently, PUMA released the Suede Courtside "Perf" series of shoes, including red, navy blue, gray, black four design. Simple, retro beauty is always PUMA Suede series of iconic elements, of course, Courtside "Perf" is no exception, white background with a solid color suede uppers exhibits excellent texture, not only, and is the perfect interpretation of minimalist philosophy. The shoe is cross pattern shoes design on the punchline. It is reported that, Suede Courtside "Perf" series now available in Kith stores and KithNYC.com purchased. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! we'll find you a super girl on the mobile phone is out of the water should be how to deal with! explains the patented shoe making technology in hot shoes, and how many do you know? : Resurrection?! Diadora science stickers tell you why it can roll over By the end of , the "/1626 tide community" was finally closed! 1626 x presents: tidal power tidal Street - - - - - - - - - - to the tide recommended - - - - - - - - - - G-Shock Vashtie Kola joint 110 gold Nike, KD, VII, KD7, Flash, Lime, Durant, 7 lemons PUMA join hands with HOUSE OF HACKNEY jointly launched the 2015 spring and summer series of street art integration! SBTG, x, Kadir, Warriors, x, Vans, Feline, Fury, customer shoes comments on last article: PUMA hand in hand HOUSE OF HACKNEY jointly launched "2015 spring and summer series" nextAJ classic endless path is not clear, the last hysterical shoes give you a simple display of the owl Air Jordan color, then do not know how to do to submit their own. Today, the shoes will then give you a simple hysterical show several other Air Jordan classic color! AJ11 that we first thought is what color? Big devil, jam, owl, grey velvet, velvet, blue and red gamma blue, white, grey legend wool, grey velvet, black and red, black and white, Bai Hong, water, green snake powder, infrared...... About Air Jordan 11 this pair of shoes, you can give him a definition? Watershed in 90s basketball shoes design; the most popular Air Jordan basketball shoes; recorded second crown three open; its creator Tinker Hatfield love; all the shoes enthusiasts around the world Dream List will have the option etc.. 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Figure G-Dragon shared feet a pair of black Nike Air Force 1 Low in Instagram, respectively painted cartoon images of different tastes, and the tongue metal clip and toe the word "PEACEMINUSONE" was marvelous. There are GD logo Logo and PEACEMINUSONE stickers embellishment in the shoes. , but could it be a joint venture between G-Dragon personal brand PEACEMUNUSONE and Nike? Let's wait and see. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience!