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September foreign trade shoe will be the main stable, domestic market will become the main driving force index june. According to previous sales experience, the business is very bullish on the "Ramadan" export momentum of development. The price will not have too much volatility, but the raw material prices in the market shoes product purchase price rise, profit margins slightly compressed. footwear brand sales last year in the market has improved, popularity, the volume gradually increase, especially foreign trade mainly in fashion shoes, slippers, performance is good. But there are still some shortcomings: the retail situation is still poor dress shoes, retail sales channels and the surrounding city purchasing power to be excavated. 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At present, Huangyuan market introduction of brand shoes, to improve the level of the market, to some extent, expand the domestic market, but because of the smaller size of the market, not take the initiative in the field of footwear sales situation. (Editor: admin)[Chinese shoes Network - Brand Dynamics] giants infighting, brothers fighting over the estate, which is not uncommon in the history of the family business, it can dispute because of resentment between brothers, eventually produced two world-renowned brand impact rare. Adidas and Puma is the best example. 80 years ago, Herzogenaurach just an ordinary small town in southern Germany, Nuremberg. But in the ensuing years, this remote town Dassler family, but because the two brands Adidas and Puma was born beginning famous, but also because these two brands compete, making this town of twenty thousand people were one divides into two, from irreconcilable. The town also get a nickname - curved neck of the city. Because the former local friends, will certainly bend his neck to see who wore shoes which company, if not the same brand supporters, will not speak. It all stems from the Dassler Brothers nearly half a century of resentment. brotherhood For centuries, Herzogenaurach are then shoe center. Dassler brothers' father is an extremely savvy shoemakers. Although he had warned his son too hard too unstable footwear, but his youngest son Adolf - Dassler but because of the sport, especially athletics love, love this line because he wanted to make one pair run faster more stable shoe. Compared to Adolf restrained joy studying personality, the big brother of his two year old Rudolf - Dassler mind active, witty conversation. After World War I, the Dassler brothers returned home from the battlefield, Adolf - Dassler in his mother abandoned laundries opened a shoemaking workshop, the main athletics shoes. In 1920, only 20 years old Adolf produced the first pair of training with sports shoes, especially the soles of the shoes of the people running spikes make it more secure. Soon this small workshop business is getting prosperous, Adolf think my brother can help. July 1924, the two brothers Dassler brothers formally established sports shoe factory. Since then, a well-known brand sports community impact will be born, and thus planted the brothers dispute risks. The brothers each division in the factory, my brother is respected technology, quality and passion for innovation of entrepreneurs and inventors, he also personally participated in track and field competition, the players on the bench and analyze their demand for sports shoes ; brother is more like a salesperson, it always makes more customers are willing to pay to buy shoes. Just a few years, "Brother concentric, the benefit payments," which homemade shoe business bigger and bigger, causing the German coach about - Wei Cier's attention, and in 1928 the plant will Dassler sports shoes Amsterdam, The Netherlands for the first time into the Olympic Games, from large international sporting events brothers forged a bond. Dassler family gradually entered columns giants. really let Dassler Brothers limelight or 1936 Berlin Olympics. African-American athlete Jesse? Owens wearing running shoes Dassler brothers produced the removal of four track and field medals in one fell swoop, shocked the sports world, but also to Dassler Brothers Shoe Factory famous. legitimate brothers prepare a big fight when World War II broke out. His brother Rudolf was conscripted into the army, his brother Adolf because the Government to ensure a continuous supply of sports shoes, and from military service. The brothers make two different fates different personalities begin to estrangement. After the war, the brothers return to prostitution, the use of baseball gloves and canvas materials for shoe survived the difficult post-war period. At this time the outside world has heard the brothers on the run because of differences wrangling. To outsiders constantly guessing, the 1949 Dassler Brothers formal separation plant material into two, my brother moved across the other side of the Aurach River town, the other to build a new factory, the younger brother to run in place, the majority of skilled workers Adolf selected, employees are engaged in sales follow Rudolph. sibling rivalry Dassler brothers separation is not only the cause of the separation, it is the family's separation. From the town of Aurach river became brothers hearts insurmountable hurdle. Rudolph start all over again on the other side of the river, named Puma (Puma), Adidas brother situ registration (Adidas). Two brand competition, the scores between the two brothers kicked off. Even more incredible is the townspeople thus divided into two camps, the river on both sides of each of which has a bakery, schools, bars and other public places. In the first 40 years, only courageous people dare to wear brand Puma shoes, Adidas to occupy that half the city. Conversely, people who wear Adidas shoes, would not easily come to the other side. By bus, take the car if all Puma faction, so the family had to bite the bullet and wait for the next Adi train. The town also get a nickname - curved neck of the city. Because the former local friends, will certainly bend his neck to see who wore shoes which the company before deciding whether or not to speak. For the enemies of the two brothers, the world's major sporting events is their best competitive battlefield. Both companies make every variety of tricks on offense and defense market has been to each other, hard to compete. 1954 World Cup in Switzerland, has been neglected German national team coach Rudolf Zep - Hebron erg accepted the sponsor Adidas. Adidas sneakers a specially prepared for slippery turf for the German soccer team. It happened in that game of the German team with the Hungarian team in it began to rain, at the foot of the German players Adidas brand shoes therefore firmly grasp the ground, the final 3 to 2 victory over the Hungarians. Match victory also marks the Adidas fame, his brother beat his brother in opener. Rudolph may be outdone, in the 1962 World Cup in Brazil, Pele wearing Puma sneakers rate teammates won the World Cup, gave his brother a heavy counterattack. In the advertising strategy, the brothers even at the court. When advertised brother said Adidas is the world's best shoes, brother to "unfair competition" by his brother to court, eventually losing his brother. The brother in order to vent their anger, actually deliberately "Adidas is the world's best shoes" signs hung on a truck, parked on Rudolph office window facing the street, to show counterattack. For decades, the brothers in the sports market, overt or covert duel fighting and never stopped, even to old age, the two brothers have met several times in private, but the heart, hatred makes this family division of the situation is still maintained after they died. In 1974, after the death of his brother Rudolph, brother of condolence published in emotion rarely seen sadness: "the spirit of human compassion, Adolf - Dassler family will not make any comments on his death", four years later, Adolf death. Brothers into both ends of the town cemetery, the town became the furthest apart brother. feud smoke Dassler brothers have passed away and does not take away the family's hatred, they each left a will, so that future generations "will be the battle in the end." Thus, the two families still irreconcilable, two well-known brands in the playground on the ground at all times, to war. It also gives some people an opportunity. the early 1980s, a little-known German tennis player's son Horst Adolf find sponsorship, he turned to go after unsuccessful Puma office when negotiating difficult to see the results of his son Rudolph directed at Arab Ming said a word ,, "I signed, Horst will be mad at you." He easily won ? 100,000 in sponsorship. Some common whitewashing work, but also how to use the "feud" profit between Adidas and Puma. "They will wear Adidas shoes, Puma went to exterior painting. Amin after seeing will call them in, put the newest Puma sneakers, go whitewash. Next day, these whitewashing Workers will wear Puma shoes and ran to Adidas whitewashing, will do so to get a free pair of Adidas sneakers. "Herzogenaurach, a government staff Aurach city says. two within the family is not the calm water. Public relations experts called Rudolph and eldest son Amin is not very harmonious, in his later years when the condition worsened, impulsive modification will allow small son Gerd replace Amin inherited Puma industry. Amin difficult to accept this reality, after his father died, he had begged his brother concessions, but in the face of great interest, Gerd refused. In desperation, he had to seek legal arbitration Amin, eventually, he became the main shareholder of Puma, brother Gerd retain only a minority stake. After this pit fight, Puma ??????? momentum weakened a lot. The other side of Adolf's eldest son Horst - after Dassler family business, using his extraordinary talent groundbreaking marketing for the company to establish a "pyramid" type of promotion model, pioneered the Adidas sporting goods in the visual and the athletes, sports teams, big game as well as sports-related activities linked. Under his initiative, Adidas became the first athlete to excellent sports shoes complimentary companies, sports teams and signed the first long-term provision of shoes, socks and contract company, so that people see in the many world-class competitions Elite athletes wearing a new Adidas products. Horst implementation of quality strategy so that Adidas has stood side by side with the best, until his death, Adidas brand began to waver. However, when the second generation of two families fight to the late 1980s, with the death of Khost, it seems to weaken some of the hatred between the two, perhaps because nearly half a century of strife so that future generations are exhausted and finally in 1988, while the sale of two Adidas and Puma, as the appointment, as a generation no longer on the teachings and kept fighting it. And the city's curved neck and therefore do not have to "take people with shoes" of. More intriguing is that Puma founder Rudolf's grandson Frank, but now for Adidas effect, although some say he betrayed Puma, but I believe that many people prefer to see two families can be less hatred, one more parts peace. 2009 ?? 9 12, the International Day of Peace, in the Dassler Brothers native Germany Herzogenaurach city, there is a normal soccer game, neither the Bundesliga, nor the World Cup, has attracted the world's attention . The two sides against each other for half a century is the competition of the enemy - Adidas and Puma, although both brands no longer belong to the Dassler family-owned, but the brand origin gives the two teams of special significance. When the CEO of both companies rate the players hold each other's hands for the first time, and it has two family grudge smoke dispersed. Aurach river still flows quietly in the town center, it is no longer the heart of the dividing line between the two families and two camps. Though Adidas and Puma continues to compete in the business world, but only commercial competition, not doping family grudge, there is nothing better than to shake hands brother more Song of it. (Chinese shoes Network - the most authoritative and most professional Footwear News)bring this color on foot shot, feel the Red Classics in the summer to return in advance. item: 528895-012 release date: May 23rdPrice: